In today’s fast-paced and data-driven world, organizations are constantly seeking ways to boost productivity and creativity to deal with labor shortages. One technology that is gaining popularity in this regard is Natural Language Processing (NLP) and, in particular, ChatGPT, a state-of-the-art language model developed by OpenAI. In response, Google has announced its own version to be part of Google Search to compete with Bing and Meta has also announced a new spoken-language model. In this blog post, we explore how any organization can benefit from NLP techniques, and how you can use them responsibly and effectively.
The benefits
Things to keep in mind
- While NLP techniques like ChatGPT have tremendous potential to improve your organization’s productivity, it’s essential to use them responsibly. One of the key considerations is the accuracy of the responses generated by the model. It’s important to remember that NLP models are not perfect and can make mistakes. It’s crucial to determine whether these mistakes are acceptable for your particular use case.
- Another critical factor is the data on which the model has been trained. For example, when dealing with customer interactions, you must ensure that the answers you provide are relevant to your specific organization and not just generic answers from Wikipedia or Google Scholar articles. Finally, it’s crucial to ensure that any data you use is prepared and transformed correctly, based on your business rules and not someone else’s.
- When talking about responsible use, we should also mention its practical limitations. A model like ChatGPT has 175 billion parameters, which require large resources to operate. The system can often run out of capacity, which is why we would not advice to use it for business-critical operations. Obviously, it is not very sustainable either.
- When talking about responsible use, we should also mention its practical limitations. A model like ChatGPT has 175 billion parameters, which require large resources to operate. The system can often run out of capacity, which is why we would not advice to use it for business-critical operations. Obviously, it is not very sustainable either.
The verdict
In conclusion, NLP techniques like ChatGPT have the potential to revolutionize the way your organization operates. By using them responsibly and thoughtfully, you can boost productivity, creativity, and efficiency. However, if you want to integrate NLP techniques in your operational processes, complex generative AI models like ChatGPT are not the way to go. In that case, choose simple NLP models that are specialized on one use case and trained on your own data. This is more reliable, explainable, responsible and cheaper. So why not take the leap and unlock the power of NLP today?“
We at Mediaan are proud to be at the forefront of this exciting technology. Unsure how to get started? Get in touch with our consultants and NLP experts to find out how ChatGPT and other NLP models can benefit your organization!
This blog is written in collaboration with Maartje Keulen – Manager Data & AI at Mediaan Conclusion.