More and more organizations are experiencing the benefit of Robotic Process Automation (RPA), not only for the back office but also for the front office processes. In recent years no fewer than 6 million digital employees have been “born”. Adding Artificial Intelligence (AI) to RPA results in an increase in efficiency and ROI. We call this combined technology Intelligent Automation (IA). What exactly is this technology, what are the advantages and why should you use it?

Robotic Process Automation (RPA)

In the drive to optimize business processes, more and more organizations are focusing on Robotic Process Automation. RPA is an emerging technology that has boomed in the last three years. RPA is a software application that, in short, replicates repetitive data entry work performed by employees, such as inputting purchase invoices in a SAP-system. RPA can easily be implemented “on top of” heterogeneous environments like standard or custom (legacy) applications, web pages, office products, etc. To illustrate, the following RPA process flow shows the processing of meter cards from customers by an energy provider.

According to the IEEE Standards Association, RPA is “preconfigured software instance that uses business rules and predefined activity choreography to complete the autonomous execution of a combination of processes, activities, transactions, and tasks in one or more unrelated software systems, with human exception management.”

Why should I use RPA for my organization?

More and more organizations are experiencing the benefits of RPA, for both back-office and front-office processes. For example, 6 million digital employees have been “born” in recent years. RPA is quickly introduced and is relatively cheap. The benefits are listed in the following table:



Processing speed An RPA-bot can process transactions faster than a human being
Accuracy An RPA-bot makes fewer processing errors than a human being
Availability An RPA-bot can be contacted 24/7 and is continuously available for the processing of transactions
Cost savings The license costs linked to an RPA-bot are lower than the costs of an employee
Traceability The actions of an RPA-bot are fully traceable
Flexibility The processing capacity of RPA-bots can be adjusted faster than a human organization
Implementability The implementation of the basic RPA requires no in-depth IT knowledge. The core applications also do not need to be adapted and the use of RPA is less invasive for the existing IT landscape
Return on Investment RPA can quickly reduce> 20% of process costs, while investments are relatively low. Within a few weeks, a proof-of-value can be realized. A production implementation can be realized within a few months.


Given this potential, it is hardly surprising that the use of RPA by organizations has increased significantly. Research firm Gartner reports a turnover increase of an average of 57% per year. This is expected to continue and eventually reach $ 2.4 billion by 2022. More and more software vendors are entering the market, sometimes in very specialized business domains (“verticals”). According to a recent Forrester survey, the current all-around top players in RPA software are: UIpath, Automation Anywhere and Blue Prism.

Artificial Intelligence to take RPA to the next level

RPA as a stand-alone configuration is non-intelligent. It cannot learn from experience and improve itself. Every change in input, processing steps and output requires human action. Using RPA has the best return when optimizing less complex, high-volume business processes. It is sometimes stated that to be approachable, a use case must comply with the so-called “three fives”: fewer than 5 decisions, fewer than 5 clicks, and fewer than 5 applications. The savings through RPA decrease as the business processes become more complex.

Artificial Intelligence

By adding Artificial Intelligence (AI) to RPA, the business scope and ROI can be further increased. According to the IEEE Standard Association, AI means:

“the combination of cognitive automation, machine learning, reasoning, hypothesis generation and analysis, natural language processing and intentional algorithm mutation producing insights and analytics at or above human capability.”

While RPA minimizes human actions in business processes, AI minimizes the necessary human thinking power. AI is mainly data-driven, whereas RPA is more process-driven. AI adds cognitive intelligence to RPA. Typical AI capabilities tasks include: document classification, text (and image) analysis, speech recognition, risk analysis, affinity analysis, sentiment analysis, intent classification, data extraction from text, analysis and prediction of (customer) behavior, clustering of (customer) profiles, predicting supply and demand.

These capabilities are made possible by a combination of software tools and providers. They consist of programming languages (ex: R and Python), libraries (ex: Scikit Learn for Python)) and frameworks (such as Tensorlfow, Microsoft Cognitive Toolkit, Amazon Machine Learning). The use of this spectrum of tools, however, requires more in-depth knowledge of data scientists and IT experts.

Intelligent automation: the combination of RPA + AI

The combination of RPA with AI is called Intelligent Automation (IA). IA, as it were, increases the understanding, reasoning, problem-solving, learning, and interaction abilities of the IA bot, or more accurately the digital agent. This potentially enables a higher degree of so-called Straight Through Processing (STP) and in effect futher optimization of business processes.

Examples of intelligent automation

Below are some examples from my daily practice as a consultant in this area. It concerns use cases in which RPA and AI have been applied in combination with each other.

  • Handling of calls in the customer care process of a telecom provider: the chatbot, which, based on Artificial Intelligence, presents the customer with a Next Best Offer (NBO) and subsequently triggers an RPA process for recording the order in an order management system. The benefits are higher turnover, faster and more effective handling time and lower costs;
  • Assessment of damage claims in an insurance company: After that, RPA directs an AI component to assess the level and integrity of the claim by means of photographs of the damage. Then RPA ensures that the damage data is recorded in the claims handling system;
  • Processing of meter readings by an energy provider: data about meter readings are extracted from incoming “unstructured: emails using AI technology. Then the meter readings are recorded in the back-office system.

IA enables organizations to bring the cost savings of the back-office process to the benefit of the front-office process and customer satisfaction. In addition, greater flexibility and agility can be achieved for larger organizations with Global Business Service centers. Finally, IA can contribute to larger employee satisfaction, because the boring repetitive administration work and administrative burden are taken over by the digital colleague. Especially of value in the current time of resource scarcity.

Start with intelligent automation

The costs and introduction of RPA and AI are low-threshold and self-sufficient. This also applies to their combination with Intelligent Automation and is caused by:

  • Democratization of the software offerings by large parties such as Google, Microsoft, Amazon, the many open source products;
  • The low impact on the existing IT landscape and legacy systems;
  • The relative low implementation and purchase costs for both the software and the hardware;
  • The short implementation time from idea to actual “go-live”.

The above makes Intelligent Automation not only reachable for the higher business segment but also for SMEs. The best approach to start with Intelligent Automation is to look for a small use case with quick wins. This is to actually experience the costs, benefits, possibilities and limitations. We are happy to help you with this through the knowledge and experiences in our AI center.