In today’s fast-paced and data-driven world, organizations are constantly seeking ways to boost productivity and creativity to deal with labor shortages. One technology that is gaining popularity in this regard is Natural Language Processing (NLP) and, in particular, ChatGPT, a state-of-the-art language model developed by OpenAI. In response, Google has announced its own version to be part of Google Search to compete with Bing and Meta has also announced a new spoken-language model. In this blog post, we explore how any organization can benefit from NLP techniques, and how you can use them responsibly and effectively.

The benefits

Integration into Microsoft Teams Premium

First, let’s look at the different applications of NLP in the workplace. One of the most accessible uses of ChatGPT is its integration into Microsoft Teams Premium, which allows its users to summarize meetings and generate action points easily. This is a great example of a responsible application of ChatGPT, as it is merely used to speed up manual work considerably instead of taking over control. It still requires the users to check if the summary and action points are complete and correct before sending them out.

Information accessibility

We also see great potential for ChatGPT in the field of education. Whether by explaining complex concepts, words, or code, ChatGPT makes difficult information accessible to wider audiences.

Lastly, ChatGPT’s ability to create insightful summaries is promising, not only for comprehending large amounts of text but also for integration into existing applications.

Revolutionizing content creation

Next to that, we want to highlight the potential of ChatGPT in revolutionizing content creation. With the ability to understand how to write and try different prompts, ChatGPT can speed up the creation of various types of content, such as emails, project documentation, and progress reports, and even translate them into multiple languages at a rapid pace. For the record, we have used ChatGPT to speed up the writing of this blog post. ChatGPT not only speeds up the content creation process but also boosts creativity and helps you develop innovative ideas to showcase your work and improve your pitch. The key to unlocking ChatGPT’s full potential is learning how to formulate effective prompts.

Image generation

ChatGPT isn’t the only new and highly-sought after generative AI tool. DALL-E2, also built by OpenAI, helps you generate images based on a description. You can then also use ChatGPT to help you describe what kind of image you would like to create!

Things to keep in mind

  • While NLP techniques like ChatGPT have tremendous potential to improve your organization’s productivity, it’s essential to use them responsibly. One of the key considerations is the accuracy of the responses generated by the model. It’s important to remember that NLP models are not perfect and can make mistakes. It’s crucial to determine whether these mistakes are acceptable for your particular use case.
  • Another critical factor is the data on which the model has been trained. For example, when dealing with customer interactions, you must ensure that the answers you provide are relevant to your specific organization and not just generic answers from Wikipedia or Google Scholar articles. Finally, it’s crucial to ensure that any data you use is prepared and transformed correctly, based on your business rules and not someone else’s.
  • When talking about responsible use, we should also mention its practical limitations. A model like ChatGPT has 175 billion parameters, which require large resources to operate. The system can often run out of capacity, which is why we would not advice to use it for business-critical operations. Obviously, it is not very sustainable either.
  • When talking about responsible use, we should also mention its practical limitations. A model like ChatGPT has 175 billion parameters, which require large resources to operate. The system can often run out of capacity, which is why we would not advice to use it for business-critical operations. Obviously, it is not very sustainable either.

The verdict

In conclusion, NLP techniques like ChatGPT have the potential to revolutionize the way your organization operates. By using them responsibly and thoughtfully, you can boost productivity, creativity, and efficiency. However, if you want to integrate NLP techniques in your operational processes, complex generative AI models like ChatGPT are not the way to go. In that case, choose simple NLP models that are specialized on one use case and trained on your own data. This is more reliable, explainable, responsible and cheaper. So why not take the leap and unlock the power of NLP today?”

We at Mediaan are proud to be at the forefront of this exciting technology. Unsure how to get started? Get in touch with our consultants and NLP experts to find out how ChatGPT and other NLP models can benefit your organization!

This blog is written in collaboration with Maartje Keulen – Manager Data & AI at Mediaan Conclusion.